Long-established manufacturer of handmade candy, Daimaru Honpo.
We, Daimaru Honpo, are a candy shop, a manufacturer of candy handmade by skilled craftsmen.
|Company Name||Dainaru Honpo Ltd.|
|Foundation||April 1, 1924|
|Incorporation||April 1, 1975|
|Capital||45 million yen|
|Representative Director||Yasuki Usami|
Daimaru Honpo Ltd.
1-41 Sonaka-cho, Kasugai-shi, Aichi-ken 486-0949, Japan
TEL: +81 568-32-0613
FAX: +81 568-32-3327
|Description of Business||
Processing and sales of candy confectionery; Private brand commodity production for various companies; Planning, production, wholesale and export of original products; Novelty product development
|Main Custormers||Various confectionery wholesalers (Kokubun Co. Ltd., SAN-ESU Ltd., Takayama Co. Ltd., Tanekiyo Co., Ltd., Yamahoshiya Co., Ltd., and others) in Japanese syllabary order
Domestic souvenir wholesalers
Export (Hawaii, Hong Kong, USA, Canada, Israel)
Tokyo Zoological Park Society (Ueno Zoo, Tama Zoo, Tokyo Sea Life Park)
Nagoya City Art Museum, Kasugai City Hall
Various advertising agencies
|1924||Founded by Keno/Norio/Takao Usami at Yabushita, Nishi-ku, Nagoya-shi.
Factory relocated to Onogi, Nishi-ku, Nagoya-shi, and started operating in full swing.
|1961||Honorary Grand Prize at the 15th National Confectionery Exposition.|
|1968||Great Exhibition Award of Prime Minister at the 17th National Confectionery Exposition.|
|1975||Haruhiro Usami became the second president.
Head office was relocated to the current address (Sonaka-cho, Kasugai-shi).
|1978||Started product planning mainly for handmade candy.
Built a sales network across the country from Hokkaido to Okinawa.
|1983||Launched a series of "Rich Flavor"
Sold Japanese old-fashioned candy on fixtures.
|1985||Began exporting to the U.S. and UK|
|1986||Proposed and released a product of "Doll Festival" Yu-Pack to Tokai Postal Administration Office.|
|1988||Yasuki Usami, the current president, withdrew from a planning company which he had worked for 5 years, and came back from Tokyo to work at Daimaru Honpo.|
|1991||The "Ameya" series received Encouragement Award at the Japan Package Design Grand Prix.|
|1992||Introduced Apple computers, "Macintosh".
Started proposal-based sales including in-house creation of package design dummies.
|1993||Released "Karin Citrus & Honey Candy"
This has an innovative design for a cough drop package and is the best-selling product in our company's product lineup.
Started full-fledged proposing of products for "Doll Festival (March)"and "Respect-for-the-Aged Day (September)" Yu-Packs of Postal Administration Office.
Chosen as a recommended vendor for Yu-Packs and Furusato parcels by Postal Administration Offices of Tokai, Shinetsu, Shikoku, Kinki, and Kyushu.
|1994||Planned and developed products by craftsmen of handmade candy, and sold them through wider sales channels.|
|1998||Yasuki Usami became the third president.|
|1999||Started product wholesale directly to Hawaii.|
|2001||The "Rich Flavor" series was introduced to a major US volume retailer.|
|2002||Released "Yuzu Citrus Candy".
Manufactured with the Yuzu Citrus juice provided by JA Umaji-mura.
Released "Grape Sugar 18 pieces".
|2007||Released "Go-kaku (= Success) 100% Grape Sugar".
Product of pentagonal (= Go-kaku) shape grape sugar to encourage students taking entrance examinations in sakura color package.
|2008||Released "Heat Sweat Candy (Nekkan Ame)".
Product as a measure against summer heat illness, developed in collaboration with wholesale drugstore.
Released renewed "Karin Citrus & Honey Cnady" and "Refreshing Sudachi Citrus Candy".
Released "Kinako Crispy Candy" and "Sesame Crispy Candy".
|2011||Released "Grape Sugar with Salt Citric Acid".
Product of grape sugar with Shimamasu salt of Okinawa and citric acid as a measure against summer heat illness.
Shimamasu Salt is made by traditional techiniques in Okinawa.
Our Mascot Character "Yasukichi"
This character appears on product catalogues, packages, and product displays.